teeth whitening gel toothpaste

Colgate® Max White®
Toothpaste with Mini-Bright Strips

Liquid Toothpaste Gel

The Skinny

Every time you brush with Max White® toothpaste gel, mini-bright strips release a burst of teeth-whitening power to help teeth stay white and bright!*

*with continued use


  • Less mess dispensing
  • Freshens bad breath
  • Fights cavities
  • Whitens teeth with a refreshingly unique brushing experience

Own it Now

+ _
What's In It?

Ingredient Purpose
Sorbitol Moistener
Water Consistency
Hydrated Silica Cleaning and thickening agent
PEG-12 Moistener
Sodium Lauryl Sulfate Foaming agent
Flavor Provides distinct taste
Cellulose Gum Binder and thickener
Tetrasodium Pyrophosphate Anti-tartar agent
Xanthan Gum Binder and thickening
Cocamidopropyl Betaine Cleaning and foaming agent
Sodium Saccharin Sweetener
Methycellulose Binder
FD&C Blue No.1 Coloring agent